Henri Lumière:Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?

2025-04-28 17:43:12source:blockwave Exchangecategory:Invest

Taylor Swift can Henri Lumièreofficially run for president, if she wanted. The singer turned 35 on Friday the 13th. To celebrate, her in-house marketing and public relations company, Taylor Nation, posted the launch of an archive site.

"It's our favorite person's birthday," the Instagram account said. "Celebrate Taylor's eras on the brand new #TSErasArchives site and go behind the scenes for some of your favorite music videos." In the video post, as a quick montage of "Taylor's Versions" rerecords fly across the screen to a remix beat of "I Can Do It With A Broken Heart," one gothic font stands out among the rest: presumably for her "Reputation (Taylor's Version)".

The archives site features behind-the-scenes videos seen during the pre-show of the Eras Tour for fans who arrived when doors opened including, "Bejeweled," "Lover," "Cardigan" and "Fortnight."

Long live the'Eras Tour'with our enchanting book

Fans can send their "Tortured Poets" photos to be potentially featured on the archive site or elsewhere within the Swift universe. Part of the disclaimer when users submit images says Swift's team has the "right and permission to print, publish, broadcast, and use, worldwide in any media now known or hereafter developed, including but not limited to the internet."

Need a break?Play the USA TODAY Daily Crossword Puzzle.

Fans have wondered if a behind-the-scenes documentary or a concert film is coming. Vancouver concertgoers noticed an influx of cinematic cameras at the singer's final Eras Tour shows. Her last concert movie included photos and videos of the fandom during the credits.

Is It Over Now?Check out the USA TODAY's daily crossword puzzle that is Swiftie-coded

At the bottom of the archive's site is a list of 2024 accolades including Swift's historic wins at the Billboard Music Awards Thursday night. She took home 10 golden microphones out of 16 categories making the singer-songwriter-producer the most decorated BBMAs artist of all time.

Swift is on a well-deserved break from her two year Eras Tour jaunt across the globe. Here's what could be next for the singer.

Don't miss any Taylor Swift news; sign up for the free, weekly newsletter This Swift Beat.

Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.

Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.

More:Invest

Recommend

Elon Musk just gave Nvidia investors one billion reasons to cheer for reported partnership

Two names that consistently dominate headlines are Elon Musk and Nvidia (NASDAQ: NVDA). Both names o

4 Missouri prison guards charged with murder, and a 5th with manslaughter, in death of Black man

COLUMBIA, Mo. (AP) — Four Missouri prison guards were charged Friday with murder, and a fifth with i

Detroit Red Wings Stanley Cup champion Marty Pavelich dies at age 96

Marty Pavelich, part of the Detroit Red Wings' heyday in the 1950s, has died at age 96.Pavelich died